Michigan State to unveil new athletic uniforms Friday

Last Updated: April 22. 2010 2:32PM
Michigan State to unveil new athletic uniforms Friday
The Detroit News

Michigan State will unveil new uniforms for its athletic teams on Friday at 3:15 p.m. in the Clara Bell Smith Student-Athlete Academic Center.

The new uniforms will not have a new logo. That idea was ultimately rejected by the MSU athletic department following considerable public backlash, after the proposed new logo was discovered and published in newspapers and Web sites.

MSU "will use the current Spartan logo design, first used in the late 1970s, to build our visual brand identity," athletic director Mark Hollis said in February, when MSU said it would not change its Spartan warrior helmet logo.

On Friday, MSU student-athletes representing football, men's basketball, women's basketball, hockey and volleyball will model new uniforms for the 2010-11 season.

"We have been an athletics program of different greens, logos, word-marks and uniform quality," Hollis said in a statement released Thursday. "There has been a lack of consistency with regard to our brand."

MSU said the new Nike uniforms will have consistent use of colors, logos, lettering and numerals to help the school build brand identity.

From The Detroit News: http://detnews.com/article/20100422/SPORTS0202/4220468#ixzz0lsNOXh49